Privacy and Cookies Policy

Among other services, we provide analytics that allows advertisers, websites and app developers, and third-party ad platforms (collectively our "Clients") to better understand the effectiveness of their content, including online advertising. We may help Clients understand, for instance, whether their articles or ads tend to be viewed by users, and whether their articles or ads appear in a viewable manner. In providing these Services, we may work with business partners who collect and provide us with information collected from users' browsers or devices. The information that we or they may collect through our Services (referred to in this Privacy and Cookies Policy as the "Service Information") includes the following:

Log information. When users visit a website where our Services are deployed, our servers may automatically record information that each browser sends. These server logs include information such as Internet Protocol ("IP") address (a unique number that is automatically assigned to your computer), the date and time, browser type, and users' interactions with our Clients' content and advertising.

Mobile data. Through mobile applications on which our Services are deployed, we (or Clients and other application providers we work with) likewise may collect information about users' interactions with those applications (including your IP address and time-stamp information), and information about users' mobile devices (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and a list of the applications devices interacts with).

We, our business partners or Clients may collect information about your browser, device, and how you interact with web and mobile content, through the use of cookie IDs associated with your browser. We or they may deploy and read these unique IDs, and thus passively "collect" them, when you go to a Site where our Services are deployed or (as to our business partners) where they otherwise interact with a user's browser.

We may combine any of the above Service Information with each other, and we may also combine it with information or inferences about users' interaction with ads, content, and webpages or applications that our clients provide or display ("Viewing Data").

We collect the following information from users, whether passively or actively, when users visit our Site ("Site Information"):

Volunteered: You may share personal information with us when you subscribe to our newsletter, open an account with us, fill out a form on our website, purchase our products or services, or interact with us in other ways. The information you would share in these cases typically would be contact information (e.g. name, email address, and phone number) or billing/payment information. You do not have to share this information with us, but without it you may not be able to access certain content, features, or services.

Posted: You are entirely responsible for the information you post on the public areas of our Site, which may be collected, used, and disclosed by us or third-parties without restriction, despite our efforts to contractually restrict such third-party use via our Terms of Use.

Cookies and Unique IDs: Like most web businesses, we use automated mechanisms (e.g. cookies and pixels) with unique identifiers to keep track of user interactions with our Site. We may use our own technology for that purpose, and we also may use third-party services such as Google Analytics, in which case those third parties gather information such as your IP address, browser type, the webpage from which you came to our website, and the times of your access to our Site.

We share the Service Information (such as the Viewing Data) with our Clients and their service providers and other platforms that may assist those Clients.

We share the Site Information with companies that help us operate our platform and market our services, such as to advertise our services, bill our customers, analyze our Site users, provide customer and technical support, hosting services, and other operational support.

Cookies and Pixel Tags. Cookies are small data files that contain a string of characters, such as an anonymous unique browser identifier. Cookies are stored on your computer or other device and act as (usually unique) tags that identify your device. Our servers send your browser or device a cookie when you visit the Site, and Clients and partners may do likewise on their websites or through their multi-site platforms.

We may use the following types of cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our Site.
• Analytical/performance cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our Site or our Clients' websites.
• Functionality cookies. These are used to recognize you when you return to our Site or our Clients' websites.
• Targeting cookies. These cookies record your visit to our Site or our Clients' websites, the pages you have visited, and the links you have followed.

Disabling Cookies. Most Web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of the websites you visit may be difficult to use or inoperable.

We sometimes work with companies that capture anonymous or de-identified data and create targeting attributes based on users' online browsing activities. You may opt-out of these third parties' services by visiting the Digital Advertising Alliance's opt-out page, or the Network Advertising Initiative's opt-out page, or, if you are a European user, by visiting www.youronlinechoices.com.

We take measures to protect against unauthorized access to or unauthorized alteration, interference, disclosure, or destruction of data we collect and store. These may include, for instance, internal reviews of our data collection, storage, and processing practices and security measures. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security.

We may transfer personal information that we collect from you to us, third-party data processors or to members of our group of companies located in other countries in connection with the above purposes. Data that we collect will be stored on servers in the United States or in other territories.

If you are a resident of Australia or of a European Union Member State, you have the following rights:

• The right to request access to, or ask us to provide you with copies of, personal information that we hold about you at any time.
• The right to ask us to update and correct any out-of-date or incorrect or inaccurate personal information that we hold about you free of charge.
• The right to opt out of any marketing communications that we may send you.

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

For uploaded images and videos, we typically process and delete them within 24 hours of processing completion. However, we may retain certain data for longer periods for legitimate business purposes, such as improving our services, preventing fraud, or complying with legal obligations.